On a day-to-day basis it's easy to get lost in your job, in your tasks, in your product or service and to forget there is another whole world out there.
We think an alliance of companies, with different areas of expertise, and products or services working together to identify and help solve problems faced by the entire media industry is long overdue.
The market for best-of-class Cloud Computing specialized services is growing very rapidly, and long gone are the days were one company can deliver all the systems or services that one needs to build audience or revenue online.
Many solutions or business models are barely a year old so it's often difficult for a media company to figure out if another product can be integrated with systems they are already running
Normally bringing together different tools or systems is on the one hand like shepherding cats (even getting different vendors to talk to each other is a major hassle) and on the other usually an ongoing task as those systems gain features or change over time.
It's fantastic when a media company can rely on an organization to get vendors organized and talking about these types of issues.
If you have questions that you want to ask the Om Alliance please add a comment below or contact us via the form on our site.