FOR IMMEDIATE RELEASE

Cloud computing companies delivering solutions for media industry form the Om Alliance to enable integration harmony

July 14, 2011

We are pleased to announce the launch of the Om Alliance, a consortium of Cloud Computing companies delivering solutions for the publishing and media industry.

The founding members are:

Contactology – an email service provider

ContentBoxer – a self-service lead generation system

Dealicio – Daily Deals / Social deals system

Metrro Publisher – content management platform

The goals of the Om Alliance are to:

• - deliver integration harmony between member systems so that media companies can choose the best-in-class vendor without facing compatibility issues
• - help develop open standards that reduce costs for everyone in the media ecosystem
• - educate the marketplace about what solutions are available today
• - provide actionable advice and guidance for proven solutions using cloud systems
• - set goals and monitor work by members to deliver integration

We want to make clear that this is not a marketing alliance. Members have to agree to mutual integration goals, and integrations are peer reviewed on their progress. True integration is not something done once – it’s an evolving process that enables entirely new applications and features.

Until now, incompatibilities between proprietary systems have forced publishers to sign up with several different email vendors to be able to use daily deals, lead generation or content platforms. With Om Alliance members, these incompatibility headaches are history. All Om Alliance members, for example, now support Contactology. This alone can save hundreds of hours of staff time while also providing the benefit of common analytics and reporting.

The founding members have this to say about the alliance:

Mark Pratt, Vice President Business Development at Metro Publisher:
“Let’s face it getting different pieces of software to work together, or getting different vendors to arrive at a solution can be a lot like shepherding cats. Integration is time consuming for everyone involved and that means it’s expensive. It doesn’t have to be this way.”

Graham Clarke of Dealicio:
“The Om Alliance is about making things easy for our customers. Simple tools to make the daily chores and heavy lifting painless so people can stay focused on building great things.”

Drew Adams, CEO, Contactology
“Om Alliance is the very definition of value that is created when complimentary technology platforms converge. Value is created for the end user, for the technologies and value is created for the publishing industry itself.”

Chris Minnick, Founder, ContentBoxer
“Software as a service solutions work best when they don’t further fragment your data. Om Alliance is dedicated to creating seamless integration between your key systems while providing you with best-of-breed functionality.”

Om Alliance Website:

http://omalliance.org

Press Contacts:

Mark Pratt
mark@metropublisher.com
(386) 868 2919

Will Elliott
welliott@contactology.com
(919) 794 4054